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Green Practices Proud To Do Our Part

We have always had a strong belief in doing our part to protect the environment despite the additional short term expenses of time, money, and manpower.

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The Power of Paperless Processing

In today’s marketplace healthcare, educational and corporate organizations are faced with consumer demands to improve product and service outcomes and efficiency. When utilizing user-friendly and proficient home, office, school, drafting or medical furniture to implement a well-organized paperless processing system you can further enhance your organization’s emphasis on environmental stewardship and, thereby, your consumer appeal. And with nearly 4 billion trees being cut down each year to create paper, you can also play an important part in reducing this environmental impact.

The Benefits of Paperless Processing

When people hear that your organization operates a “paperless” office, they often assume that the primary benefit of this management decision is an environmental motivation to save trees. However, there are numerous other benefits that paperless processing offers your organization.


Likely the most compelling of these benefits for many organizations is the increase in productivity. Managing documents in the traditional, tangible manner can be time consuming and space consuming. Continually organizing files and charts pulls you away from projects you are working on and occupies your time with less important tasks like file searching, copying, faxing or mailing. By incorporating productive office furniture into your organization’s workflow you can easily switch to a paperless processing system that enables all of your documents and files to only be just a few clicks away.

The Digitization of Medical Records: A Success Story

DigitizationOfMedRecordsIn past years medical staffs relied on printed charts to detail patient history, symptoms, medications, allergies and other pertinent information. A mix up in charts or illegible handwriting can be disastrous for unsuspecting patients, contributing to the more than 200,000 adverse conditions experienced by patients that are resultant of doctor error each year. In fact, according to Boomberg.com just five years ago only 12 percent of doctors and 11 percent of hospitals had comprehensive technology systems in place that enabled the electronic tracking and use of important patient information.

Inspired by such grim statistics the health care industry is rapidly digitizing. The “Health Information Technology For Economic and Clinical Health Act,” a component tucked into the 2009 economic-stimulus bill, is spurring this movement along. This act requires the industry moves to paperless processing and record keeping.

For all of the benefits listed above, the digitization of the healthcare industry will significantly improve the efficiency, productivity, safety and value in patient healthcare. In fact, a review of the new health IT policies done by the Congressional Budget Office concluded that moving to an entirely digital, paperless processing system

“has the potential to significantly increase the efficiency of the health sector by helping providers better manage information.”

Transition To Digitization with VersaTables

As many in the medical industry have worked to make the switch from paper-based records to electronic management systems, VersaTables has been proud to help pave the way for this important management revolution.

With the use of portable computer carts  and wall mounted computer stations  any medical office can experience the functional, safe and user-friendly benefits of paperless filing and processing. These products are especially useful in facilitating patient focused care and privacy.

Of course, our organization offers more than just ergonomically designed furniture for the medical industry. We also offer products to help improve the paperless workflow and efficiency of any home office, business place, educational institution or drafting company. For example, our Downview Computer tables enable students to take electronic notes in a classroom setting, further enhancing their learning process. Our enclosed Laptop Security Desks offer secure and functional possibilities for the home or business office.

The benefits of digitization and paperless processing span every industry. Why not consider how moving to this environmentally friendly system can positively impact your organization today?

Communicating Your Dedication To The Environment

In today’s competitive marketplace, your organization must communicate aspects of your corporate culture to consumers, investors, job candidates and business partners long before you place a product in their hands or even hold a professional meeting. Your organization’s culture plays a crucial role in all aspects of your business, from marketing, to workflow, to hiring, to product creation or service delivery. Your cultural bent will impact each business decision you make. Clearly and consistently communicating about the important aspects of that culture will allow you find more success than your competitors.

Consider the advice from Zappos CEO Tony Hsieh:

“Advertising can only get your brand so far. If you ask most people what the ‘brand’ of the airline industry as a whole is (not any specific airline, but the entire industry), they will usually say something about bad customer service or bad custom experience. If you ask people what their perception of the US auto industry is today, chances are the responses you get won’t be in line with what the automakers project in their advertising.

So what’s a company to do if you can’t just buy your way into building the brand you want? What’s the best way to build a brand for the long term?

In a word: Culture.

If you get the culture right, most of the other stuff—like great customer service, or building a great long-term brand, or passionate employees and customers—will happen naturally on its own.

Your culture is your brand.”

In building your culture and your brand you cannot afford to overlook the importance of incorporating an environmentally friendly element into your organization’s framework. In an age of increased awareness and environmental stewardship, consumers, employees, investors and business partners carefully consider an organization’s dedication to the planet when selecting their associations. To build a strong base among each of these audiences, your organization must build a strong culture, and then communicate that culture respectively.

Communicating To Consumers:

According to a New York Times article, some 35 million Americans regularly buy products and frequent organizations that claim to be earth friendly.  Indeed, consumers have clearly embraced the idea of going green, and they are beginning to seek out not only organic and environmentally friendly products, but also green companies and institutions to do business with, ranging from the medical clinics they visit to the educational institutions they choose to attend.

Of course, just as consumers have embraced the “going green” movement, consumerism itself has embraced the capital power of “going green,” leading many companies to cash in on environmental stewardship without really living up to their eco-friendly claims.

While this trend may have worked for a short time, you know that your consumers are smart, and many do their research in order to determine just how environmentally ethical an organization is. And nothing can hurt your organization’s brand identity and loyalty more than making false claims you cannot truly deliver on.

According to Jacquelyn Ottman, a green marketing expert to several Fortune 500 companies, feel-good, eco-sensitive claims are no longer enough to truly communicate a green culture to consumers. She writes:

“An eco-label’s greatest value is not its ability to simply convey environmental stewardship; rather, an eco-label’s worth lies in how clearly it relates green qualities to ‘consumer-useful’ information.”

For example, as an educational institution it is no longer enough to attract potential students by claiming that your campus buildings are green in nature. Rather, you must provide specific examples and information evidencing your eco-orientation. Highlighting your dedication to running a campus wide recycling program, using only sustainable school furniture created by completely green manufacturers, etc. better communicates and convinces your potential students of your environmental dedication.

Communicating To Investors:

Like your product and service consumers, investors are also beginning to recognize the value in backing organizations with a serious eco-friendly culture. By establishing a holistic eco approach in your organization, you can begin to effectively and credibly communicate your environmental dedication to current and potential investors.

To this end, it is a worthwhile investment for your organization to only partner with green suppliers and manufacturers. Whether you are courting a large donor for your medical facility, reaching out to successful alumni or targeting silent investing partners for your enterprise, all of these individuals are interested in your organization’s bottom line when it comes to profit and to sustainability.

Evidencing your  dedication to sustainable processes like paperless processing, prudent product selection and  green energy use is crucial to gaining and keeping quality investors interested in supporting your organization.

Communicating To Job Candidates:

Of course, you need to attract great employees to help your build a company culture that is appealing to environmentally conscious consumers and investors. Your employees represent your organization both on and off the clock, and it is important that you attract individuals who can contribute to your brand’s success.

One of the most effective ways to find such candidates is to establish your company’s cultural expectations before even meeting the candidate. This is done through your job posting.

When developing a job announcement your call for applicants should include an explicit description of your organization’s culture, highlighting your dedication to environmental stewardship and sustainability. 

Your call for applicants should also use language that mirrors your specific corporate values when discussing employee qualifications as well as contracted employee expectations:


Communicating To Business Partners:

Perhaps one of the most important ways to build and communicate your organization’s culture of environmental stewardship is to partner with other organizations who do the same. When it comes to choosing the suppliers for your needs, you have many options to select from. By working with firms who honor your eco-sensitivity and also practice green manufacturing, you make a worthwhile investment into your corporation’s culture and success.

At VersaTables we are proud to practice leading green-manufacturing  and eco-dedication in our industry. Our role in protecting the planet matters more to us than our profit margins, and we firmly believe that through sustainable environmental stewardship we can achieve lasting success in promoting good business while protecting our earth.

In choosing to work with VersaTables, your organization can further commit to your own  culture of environmental protection and sustainability, enabling you to attract more consumers, investors and quality employees.

Cashing In On Going Green: Profit While Protecting

While big business and large organizations are often blamed for many of our current environmental woes, more and more of these entities are taking on the responsibilities of practicing environmental stewardship and sustainability.

Such eco accountability isn’t only good for the planet, it is good each organization’s bottom line as well. By increasingly considering their environmental impact and working to minimize their carbon footprint, organizations are able to boost their brand name and the levels of confidence their consumers have in their products and services.

From government organizations, to educational institutions, to medical associations and big businesses, these entities see larger profit and productivity returns when investing in the use of sustainable products and policies.

Janet Ranganathan, of the World Resources Institute, explains:

“If companies understand the true cost of environmental factors to their bottom line, they are more likely to do something about it on their own.”

In fact, the association of an organization’s environmental impact has become so integrated into a corporation’s ability to profit that the new concept of a “triple bottom line” has been adopted across many industries.

Your Triple Bottom Line

According to CNN.com, your organization’s Triple Bottom Line no longer only measures how your organization is doing financially, but also regularly reports on your impact to the environment and society. Consumers and investors are beginning to consider all three of these prongs equally, and to truly succeed in this evolving marketplace you must carefully consider your financial, environmental and societal reputation.

Taking measures to make sure that your organization is leading your industry in all three of these areas gives you a distinct competitive advantage.

Eco-Consciousness Cuts Costs As Well

Not only does going green help your organization see higher rates of consumer spending and loyalty, according to USA Today it also helps you cut costs:

“A growing wave of companies in all sectors—technology, financial services, energy, retail, manufacturing—are embracing environmentally safe practices and saving hundreds of millions of dollars.”

Overhead saving measures like energy efficiency, paperless processing and telecommuting enable organizations to significantly cut costs, and instead invest revenue into growing and improving their business.

Investing in sustainable office products and materials also gains organizations more savings, by eliminating the need to continually replace inferior and less durable items. Quality products can also provide a healthier work environment for employees, eliminating workplace injuries and other negative health impacts.

How Green Is Your Organization?

The following checklist can be used to help you identify more ways to enhance your organization’s eco-orientation and, consequently, your profit margins:


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